Micro Business Loan Campaign

Type: Branding + Print Design

Overview
Created a full brand identity for the new Micro Business Loan product, including a custom logo and one-page flyer to introduce the program.

My Role
Brand identity design, logo development, layout design, copy refinement.

Design Approach
Built the visual identity around empowerment and accessibility for small business owners. The clean, modern design conveyed trust and opportunity through approachable typography and an uplifting color palette that matches the bank’s overall brand identity.

Outcome
The cohesive branding and promotional materials established a strong foundation for the product’s launch and internal adoption.

Tools Used
Adobe Illustrator, InDesign, Photoshop